Our Story

Fefa Jewelry is a jewelry line founded in Singapore, curating contemporary gold jewelry, for every woman, every day.

Working with a designer based in Portugal, each design has been crafted and selected to encapsulate a classic and contemporary design ethos, that is timeless and effortless.

Prepare to shine with Fefa jewelry, all day every day.

Faizah Alsagoff, Founder & CEO

At the crossroads of life at home and the corporate world, Faizah found herself wondering about the path she should take in the next chapter of her life. Fefa was born serendipitously, as new opportunities became available.

Backed by a supportive husband and family, and mentored by a veteran jeweler in the fine jewelry industry, she decided to take the next step to set up a business of her own.

A lover of accessories and an eye for design, Faizah conceptualizes each collection with deliberate thought and intention. 

And, Fefa was born.

Material & Design

All Fefa products are set in 9K gold and branded with a 375 hallmark and Fefa tag promising authenticity and quality.

Designed and produced in Portugal by goldsmiths well known in the European market for over 60 years, we can assure you that all our products are made with the highest quality.

The Fefa design ethos is classic and contemporary, drawing inspiration from statement design elements. Each piece works well individually, stacked, in a set or mixed-and-matched.

Fefa aims to elevate your style, your confidence so you can shine your light on everything you do!